DIGITAL RARITY
The creation of digital assets ensures an exceptional Metaverse showcase.
The uniqueness of these virtual assets makes them highly desirable.
But what is it all about?
The term “digital asset” includes all assets that can be stored, traded and used digitally, often built on blockchain technology to ensure data transparency and immutability, as well as traceability in multi-player contexts.
There is a distinction between ‘native’ and ‘non-native’ digital assets, which in turn can be fungible or non-fungible.
The latter, known as NFTs, are often spoken of as the new frontier of online intellectual property.
NFTs (Non-Fungible Tokens) represent unique and recognisable digital objects. Unlike fungible tokens (such as money or cryptocurrencies), NFTs uniquely identify assets, are proof of ownership, and prevent replication.
An NFT, therefore, certifies the digital rarity of an asset in both the digital and the real worlds, be it a work of art, a video, or even a tweet.
NFTs AND COMPANIES: APPLICATIONS AND STRATEGIES
NFTs represent a new marketing frontier for companies – a launch pad for engaging consumers in an original and innovative way.
Consider Meta and Apple: the former has already given users in the United States the possibility of exhibiting NFTs on their Facebook and Instagram accounts; while the latter is working to enable digital content associated with NFTs to be sold in the App Store.
New avenues are thus opening up and innovative projects are increasingly using NFTs.
WHAT AND HOW?
NFTs can help you to meet new audiences and communicate brand identity, and can be a means of drawing visitors to your accounts or of writing new value stories linked to the brand.
Sometimes NFTs for companies are simply digital versions of things that also have (or will have) a physical form.
A collection of digital tokens can anticipate and strengthen a product launch, or support the brand’s entry into the Metaverse.
The creation of specific Metaverse activities linked to the purchase of digital assets promotes a sense of community or club membership. It can also give NFT holders exclusive rights and access to further experiences and content (for example, participation in private product launches).
USECASES
Starbucks has announced Starbucks Odyssey, a loyalty programme based on non-fungible tokens that customers can acquire or earn on reaching certain goals. The NFTs perform a dual function: as a reward for the user and as a certificate of participation or digital badge that gives access to exclusive content.
Mattel launched NFTs in its Hot Wheels brand as a mean of combining art and innovation in the toy industry, and of keeping its products up to date and in tune with the times.
McDonald’s: the return of the beloved McRib sandwich in November 2021 was preceded by the launch of a dedicated NFT collection.
Dotzero, a startup in the fashion world, uses NFTs and blockchain to give value to the product life-cycle. Full traceability of the materials used in their shoes certifies authenticity and tells the customer the story of the product.
L’Officiel, a French history magazine, entered the virtual world on its 100th anniversary with the launch of a unique digital museum that hosts an NFT exhibition containing archival images from its one-hundred-year history. All in collaboration with luxury brands such as Dior and Tiffany & Co.
FRAMEWORK
Our support throughout the life of the project includes:
Analysis
- Requirements analysis
- Artistic style guide
- Blockchain selection
Production
- Marketplace or custom platform creation
- Wallet creation
- NFT design and creation of collectable tokens
- Project launch
Live
- NFT Sale
- Conversion to FIAT currency
CREATE YOUR STORY!
The Metaverse will be used to widen the target audience, promote the brand and give it greater visibility.
Don’t be scared by the new, you’re not facing change alone.
XMetaReal will help you to find the best strategic vision and the right channel of communication and interaction for your company.
Why wait? Transform the distribution of your products and associated experiences without delay!
FAQs
A non-fungible token can use Blockchain, a form of control system, to make a digital work (an illustration, animation, video, photograph, meme etc.) unique, and officially identify its creator and its owner following purchase.
A blockchain is a digital record whose entries are grouped in “blocks”, linked together as if in a chain and ordered chronologically. Integrity is guaranteed by encryption, and once written, its content is no longer editable. The complex blockchain system is both secure and effectively non-falsifiable. Not being centralised, the blockchain system is unassailable except by attempting to invalidate the entire structure.
There are essentially two types of NFT marketplace: open and exclusive.
The NFT open marketplace sells all types of NFTs, while the NFT exclusive marketplace generally trades only one particular type.
Each marketplace generally works on one blockchain. However, major platforms have extended their compatibility to accommodate different networks, such as Opensea, which is active on seven different blockchains, or Rarible, which allows trading on six.
Not all NFTs are available in a given marketplace, precisely because tokens are distributed on a specific blockchain, not on all of them.